Rentomojo
What they do: The business model is not described in the provided data, making it difficult to evaluate.
By IPO Milega Research · Published · Updated
Analysis score 5.8 +1.5 for 177.29x QIB subscription
The company exhibits extremely weak financial fundamentals with negligible total assets and no available data on revenue, profit, or liabilities.
- Listing gain
- +19.42%
- Listed at ₹482.45
- Subscribed
- 72.89x
- Total
- Retail odds
- 6.4%
- 1 in 16
GMP is an unofficial grey market indication. GMP updated 17 Sept, 20:49 IST.
- Price band
- ₹384-404
- Lot size
- 37 shares
- Min. investment
- ₹14,948
- Issue size
- 150 Cr.
- Open9 Sept 2026
- Close11 Sept 2026
- Allotment15 Sept 2026
- Listing17 Sept 2026
Overview
Estimated from the current subscription figures. Tap a category to work it out for your application size.
- QIB
- 177.29x
- NII
- 67.93x
- Retail
- 15.62x
₹490 (+21.29%)
GMP trend
Unofficial grey market quotes, times in IST
Where the money goes
- To the company
- ₹150 Cr
- Fresh issue
- To selling shareholders
- ₹1,105.57 Cr
- Offer for sale
- Repayment/ prepayment, in full or in part, of certain outstanding borrowings and accrued interest thereon availed by our Company₹70 Cr6%
- Payment of lease rental/ license fee for our warehouses and experience stores₹42.5 Cr3%
- General corporate purposesNot stated
- Offer for sale: goes to selling shareholders₹1,105.57 Cr91%
Outer ring: estimated gain
How the score adds up
The overall score is the average of these five, nudged by QIB demand once bidding closes.
- Financials1.0
- Performance8.0
- Flexibility8.0
- Timing8.0
- Risk4.0
The Grey Market Premium (GMP) of 539, representing a 33.42% premium, indicates strong investor interest and potential for significant listing gains. This is supported by Rentomojo's leading market position, consistent revenue growth, and strategic market timing.
Strengths3
- Achieved a leading market share of 42%-47% in subscription revenue.
- Expanded to 82 experience stores across 17 cities.
- Significant revenue growth in new markets like Indore and Lucknow.
Concerns5
- High reliance on rental income from furniture and appliances.
- Legal proceedings affecting reputation and operations.
- Negative retained earnings impacting financial stability.
- Outstanding borrowings and delayed payments.
- Competitive pressures from market players.
Who gets shares
- QIB50%
- NII15%
- Retail35%
- Retail Minimum14,9481 lots, 37 shares
- Retail Maximum1,94,32413 lots, 481 shares
- S-HNI Minimum2,09,27214 lots, 518 shares
- S-HNI Maximum9,86,56866 lots, 2,442 shares
- B-HNI Minimum10,01,51667 lots, 2,479 shares
| Application | Lot size | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 1 | 37 | 14,948 |
| Retail Maximum | 13 | 481 | 1,94,324 |
| S-HNI Minimum | 14 | 518 | 2,09,272 |
| S-HNI Maximum | 66 | 2,442 | 9,86,568 |
| B-HNI Minimum | 67 | 2,479 | 10,01,516 |
Timing
8.0/10The timing of Rentomojo's IPO appears favorable due to its robust financial performance and growth trajectory. The company has demonstrated strong revenue growth and profitability, which suggests a positive market reception. Additionally, the IPO size of 150 Crores is reasonable, allowing for sufficient capital raising without overwhelming the market.
- Time to market
- Rentomojo's financial statements show a strong upward trend in revenue and profitability, indicating that the company is in a growth phase. This makes the current market timing advantageous for an IPO, as investors are likely to be attracted to its growth potential.
- How allotment works
- Basis of allotment finalized and shares credited to demat
- Market timing
- Favourable
- Time to market
- 8.0
- Listing on
- BSE, NSE
Key milestones
- 9 Sept 2026IPO Opens
- 11 Sept 2026IPO Closes
- 15 Sept 2026Basis of Allotment
- 16 Sept 2026Refunds Initiated
- 16 Sept 2026Credit to Demat Account
- 17 Sept 2026Listing Date
Financials
1.0/10- Revenue
- ₹394 Cr
- +44.9%
- Profit after tax
- ₹104 Cr
- +141.9%
- Net margin
- 26.5%
- +10.6 pts
- Assets
- ₹641 Cr
- +42.5%
- Return on equity
- 43.51%
- Debt to equity
- [.]
- ROCE
- 25.34%
- Return on net worth
- 43.51%
- NAV per share (₹)
- 28.65
Financial performance trend
Amount ₹ in croresThe company exhibits extremely weak financial fundamentals with negligible total assets and no available data on revenue, profit, or liabilities. This lack of financial data makes it challenging to assess the company's financial health or potential for growth.
Risk
4.0/10Read this score as a safety rating: 10/10 means the lowest risk, 1/10 the highest.
Where the risks sit
- Financial risks2
- Market risks3
- Operational risks1
- Regulatory risks1
High reliance on rental income, legal challenges, and financial instability pose significant risks.
How the company offsets these
Diversify revenue streams and strengthen financial management.
Financial risks2
- Negative retained earnings impacting financial stability.
- Outstanding borrowings and delayed payments.
Market risks3
- High reliance on rental income from furniture and appliances.
- Competitive pressures from market players.
- Economic slowdowns and geopolitical tensions.
Operational risks1
- Legal proceedings affecting reputation and operations.
Regulatory risks1
- Regulatory changes affecting product usability.
Performance
8.0/10Rentomojo is a leading player in the Indian home furniture and appliances rental market, with a significant market share and strong financial performance. The company has demonstrated robust growth and operational expansion, although it faces challenges related to its asset-intensive model and market competition.
- Historical growth
- The company has shown strong revenue growth, particularly in new markets like Indore and Lucknow, with significant increases in revenue from these cities., High
- Market comparison
- Rentomojo holds a leading position in the market with over 50% of live subscribers, outperforming peers in market share and subscriber base.
- Future potential
- The market is expected to grow at a CAGR of 11% until 2030, providing significant growth opportunities.
- Operational consistency
- The company has consistently expanded its market presence and revenue, particularly in new cities, indicating stable operational execution.
- Experience
- The management team has successfully navigated market expansion and maintained a leading market position.
- Track record
- Strong track record of growth and market leadership.
Key achievements
- 01Achieved a leading market share of 42%-47% in subscription revenue.
- 02Expanded to 82 experience stores across 17 cities.
- 03Significant revenue growth in new markets like Indore and Lucknow.
Flexibility
8.0/10Rentomojo has effectively captured a significant market share in the organized rental sector, with a 42%-47% share in subscription revenue. The company's ability to adapt to consumer needs through flexible subscription models and its leadership in brand-related search trends indicate strong market adaptability.
Rentomojo has demonstrated consistent profitability over the last three fiscal years, with a CAGR of 41.71% in revenue from operations and a high adjusted ROCE. The company's predictable recurring revenue model and high asset utilization further enhance its financial stability.
The company's operational model is highly execution-intensive, with 11 distinct consumer touchpoints, indicating strong operational agility. Its ability to maintain high occupancy rates and improve delivery turnaround times further supports its operational efficiency.
Rentomojo demonstrates strong flexibility and adaptability through its integrated business model, financial stability, and market leadership in the home furniture and appliances rental sector in India. The company leverages a self-reinforcing flywheel across e-commerce, subscription, and re-commerce models, enhancing operational efficiency and customer value. Its consistent profitability, high asset utilization, and predictable recurring revenues underscore its financial resilience and adaptability to market changes.
- Product diversification
- Rentomojo offers a diverse portfolio of home furniture and appliances, including private-label products, enhancing its product diversification and reducing reliance on third-party brands.
- Future adaptability
- Rentomojo's integrated multi-stack business model and technology-driven operations position it well for future adaptability. Its focus on enhancing consumer value and operational efficiency through a self-reinforcing flywheel suggests strong potential for continued adaptability in a dynamic market.
The data on this page has been reviewed manually by the IPO Milega research team. It is not investment advice, and IPO Milega accepts no responsibility for losses arising from any investment decision. Investments in the securities market are subject to market risks. Read all the related documents, including the full prospectus, carefully before investing.